client 
mini cooper

services 
2d + motion

when 
winter 2022

 

Mini Cooper is a British automotive brand that demonstrates how compact models come with big personalities. Mini came to Critical Mass for assistance in showcasing the individual personalities of their unique family of models within landing page introductions. Under the direction of our in-house team of art directors & designers, I added motion for the collection of animated Mini Cooper Homepage banners. Original illustrations were created by Clarissa Yu.

Mini Cooper is a British automotive brand that demonstrates how compact models come with big personalities. Mini came to Critical Mass for assistance in showcasing the individual personalities of their unique family of models within landing page introductions. Under the direction of our in-house team of art directors & designers, I added motion for the collection of animated Mini Cooper Homepage banners. Original illustrations were created by Clarissa Yu.

Mini Cooper is a British automotive brand that demonstrates how compact models come with big personalities. Mini came to Critical Mass for assistance in showcasing the individual personalities of their unique family of models within landing page introductions. Under the direction of our in-house team of art directors & designers, I added motion for the collection of animated Mini Cooper Homepage banners. Original illustrations were created by Clarissa Yu.

Mini Cooper is a British automotive brand that demonstrates how compact models come with big personalities. Mini came to Critical Mass for assistance in showcasing the individual personalities of their unique family of models within landing page introductions. Under the direction of our in-house team of art directors & designers, I added motion for the collection of animated Mini Cooper Homepage banners. Original illustrations were created by Clarissa Yu.

Mini Cooper is a British automotive brand that demonstrates how compact models come with big personalities. Mini came to Critical Mass for assistance in showcasing the individual personalities of their unique family of models within landing page introductions. Under the direction of our in-house team of art directors & designers, I added motion for the collection of animated Mini Cooper Homepage banners. Original illustrations were created by Clarissa Yu.

The problem — how do each of the mini cooper models connect with their illustrative backdrop worlds?

The solution —intros & outros with tactile strokes that inspire viewers to imagine how they'd continue the painted trails.

got a cool project idea?
tell me more. let's get in touch.

got a cool project idea?
tell me more. let's get in touch.

got a cool project idea?
tell me more.
let's get in touch.

got a cool
project idea?
tell me more.
let's get in touch.

lurk me @  ——    instagram. linkedin.

lurk me @  ——    instagram. linkedin.

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