client
stanley park ecological society
services
branding
when
spring 2025
Stanley Park had a previous agency assist them on rebranding their society. This brand package included a logo, a typographical family system, a color scheme, & stylized graphical elements.
While the new brand identity successfully reflects this team’s internal efforts to challenge traditional design scheme conventions common for “old school” conservation, their team faced communication challenges without having supporting brand guidelines to accompany it. Stanley Park’s team requested a brand expansion, where we supplied a brand guideline booklet and supporting templates to assist in further imagining potentials for programming awareness.
The Stanley Park brand expansion extended across print administrative documents, educational signage, social media digital assets, & promotional posters.Together, we adapted the original brand scheme to have more scalability, color scheme coherence with categorical programming, & insightful formatting/legibility guides.
Stanley Park had a previous agency assist them on rebranding their society. This brand package included a logo, a typographical family system, a color scheme, and stylized graphical elements.
While the new brand identity successfully reflects this team’s internal efforts to challenge traditional design scheme conventions common for “old school” conservation, their team faced communication challenges without having supporting brand guidelines to accompany it. Stanley Park’s team requested a brand expansion, where we supplied a brand guideline booklet and supporting templates to assist in further imagining potentials for programming awareness.
The Stanley Park brand expansion extended across print administrative documents, educational signage, social media digital assets, and promotional posters.Together, we adapted the original brand scheme to have more scalability, color scheme coherence with categorical programming, and insightful formatting/legibility guides.
Stanley Park had a previous agency assist them on rebranding their society. This brand package included a logo, a typographical family system, a color scheme, and stylized graphical elements.
While the new brand identity successfully reflects this team’s internal efforts to challenge traditional design scheme conventions common for “old school” conservation, their team faced communication challenges without having supporting brand guidelines to accompany it. Stanley Park’s team requested a brand expansion, where we supplied a brand guideline booklet and supporting templates to assist in further imagining potentials for programming awareness.
The Stanley Park brand expansion extended across print administrative documents, educational signage, social media digital assets, and promotional posters.Together, we adapted the original brand scheme to have more scalability, color scheme coherence with categorical programming, and insightful formatting/legibility guides.
Stanley Park had a previous agency assist them on rebranding their society. This brand package included a logo, a typographical family system, a color scheme, and stylized graphical elements.
While the new brand identity successfully reflects this team’s internal efforts to challenge traditional design scheme conventions common for “old school” conservation, their team faced communication challenges without having supporting brand guidelines to accompany it. Stanley Park’s team requested a brand expansion, where we supplied a brand guideline booklet and supporting templates to assist in further imagining potentials for programming awareness.
The Stanley Park brand expansion extended across print administrative documents, educational signage, social media digital assets, and promotional posters.Together, we adapted the original brand scheme to have more scalability, color scheme coherence with categorical programming, and insightful formatting/legibility guides.
Stanley Park had a previous agency assist them on rebranding their society. This brand package included a logo, a typographical family system, a color scheme, and stylized graphical elements.
While the new brand identity successfully reflects this team’s internal efforts to challenge traditional design scheme conventions common for “old school” conservation, their team faced communication challenges without having supporting brand guidelines to accompany it. Stanley Park’s team requested a brand expansion, where we supplied a brand guideline booklet and supporting templates to assist in further imagining potentials for programming awareness.
The Stanley Park brand expansion extended across print administrative documents, educational signage, social media digital assets, and promotional posters.Together, we adapted the original brand scheme to have more scalability, color scheme coherence with categorical programming, and insightful formatting/legibility guides.
Problem — Distinguishing general brand voice from signifying programming.
Solution - Simplifying logo treatment & clustering color.


Problem — Brand elements need adaptability to the range of digital / print communication services.
Solution — Developing iconography & pattern.








